Visual Strategy
Defining what needs to be seen, understood and felt.
Communication strategy
Art direction
Brand framing & Storytelling
Case 1: Ochno
Ochno is a Swedish tech and innovation company that provides design solutions for tech problems; simplifying collaboration through intuitive, hassle-free digital solutions. From pioneering smart meeting solutions to wider workplace innovation, we aim to transform how we work.
Ochno had a very strong graphical profile. A strong recognizable logo, and a distinguishable orange color or mandarin to be specific, that can be scene in all their visual materials.
When I started helping Ochno, I realized that other than the graphical profile the brand visual identity in all other areas was not present. Making the brand experience weak as a result.
I showcase bellow how we tackled each part of the visual identity and the brand experience.
Visual Identity Assessment - Before
Visual Identity Assessment - After
Brand Imagery
Ochnos USB-C Products are smart and hidden by design, they are located under working desks. Instead of showing the product itself we started to show its impact. A clean minimalistic desk. Ochno create a place that is inspiring to work at.
Before
After
Ochnos USB-C Products are smart and hidden by design, they are located under working desks. Instead of showing the product itself we started to show its impact. A clean minimalistic desk. Ochno create a place that is inspiring to work at.
