Brand and Creative Design Portfolio - Sway Sourcing
Varför Tarek?
Med över 15 års erfarenhet av visuell kommunikation kombinerar jag strategiskt tänkande med kreativt hantverk. Min kompetens sträcker sig över både varumärkesdesign och visuell produktion, från digitala kanaler till tryckt material.
Jag erbjuder mer än traditionell grafisk design. Med specialistkompetens inom animation och 3D kan jag ta varumärken bortom det statiska och skapa visuella upplevelser som engagerar, förklarar och ger liv åt idéer.
Jag arbetar självständigt och strukturerat från Helio Coworking i Stockholm, med flexibiliteten att mötas och samarbeta på plats när projektet kräver det.
Ochno is a Swedish tech and innovation company that provides design solutions for tech problems; simplifying collaboration through intuitive, hassle-free digital solutions. From pioneering smart meeting solutions to wider workplace innovation, we aim to transform how we work.
Ochno Brand Identity & Multichannel Design
Extending an established visual identity across digital content, product communication, and 3D animation.
Ochno had a very strong graphical profile. A strong recognizable logo, and a distinguishable orange color or mandarin to be specific, that can be scene in all their visual materials.
When I started helping Ochno, I realized that other than the graphical profile the brand visual identity in all other areas was not present. Making the brand experience weak as a result.
I showcase bellow how we tackled each part of the visual identity and the brand experience.
Visual Identity Assessment - Before
Visual Identity Assessment - After
Brand Imagery
Ochnos USB-C Products are smart and hidden by design, they are located under working desks. Instead of showing the product itself we started to show its impact. A clean minimalistic desk. Ochno create a place that is inspiring to work at.
Before
After
Before
Ochno is Scandinavian. Another thing that needed to be highlighted in its presentation. We moved showing the product a generic meeting rooms and workplaces to a place that has the Nordic nature, cities and its unique environment.
After
Emotional Resonance
A USB-C cable is a dry and boring product. We had to highlight everything around it. The power it gives, the clean desk, the beautiful wood the relaxed room and the warm ambient light that comes from the big windows.
Visual weight
Before
After
Changing focal length, camera position, and framing removes the room and introducing the environment, visual weight shifts from the space itself to the relationship between the product and its context.
Before: The room is the subject.
After: The product and its environment become the story.
Product Imagery
Appreciating the object itself. Restraint, proportion, and material honesty. Those are the things that make it feel elegant.
From tH!s…………………….……………………………………………………………..…………To this
We created 3d animations and illustrations that can showcased how the product work. It should inspire those who are non technical yet convince those who are experts in Audio Video field.
The script aimed to check the following:
Product advertisement for social media.
Getting started with Ochno product.
Installation guide.
Room transformation guide.
Exhibition material on the big screen.
Conceptual Clarity and User experience
Poets & Hooligans Brand Identity Design
Developing a distinctive logo and visual identity with a consistent and recognizable brand expression.
Lykke Kaffegårdar — Digital & Print Campaign
A cohesive digital and print campaign making sustainable coffee the natural choice for modern workplaces.
Challenge
Breaking through the noise in a competitive market where sustainable coffee is often available at lower prices, and where office coffee is typically seen as a given rather than an investment. Our challenge is to build brand awareness and drive engagement for Lykke, particularly in an environment where coffee rarely has a strong visual presence or stands out on its own.
Insight
Coffee consumption in the workplace is an essential part of company culture and helps strengthen connections between colleagues. Sustainable (and seriously cool) coffee becomes a symbol of conscious consumption and shared values. Lykke can be the obvious choice that combines premium quality, refined aesthetics, and sustainability—perfectly suited for the modern office environment.
Strategy
By combining humor with credibility, we create an engaging and memorable campaign that highlights Lykke’s unique selling proposition. We leverage our playful and colorful visual identity, using illustrations that reflect our journey from farm to desk, while offering creative and thoughtfully designed products that leave a lasting impression in the workplace.
Campaign Statement
Some say a good day starts with coffee.
We say a better future starts with Lykke.
Specialty coffee. Office coffee. After-lunch coffee. Running-late-for-a-meeting coffee. A beloved thing has many names. And what defines Swedish working life more than coffee?
From small startups to large corporations, the coffee ritual is ever-present and unquestioned. Few people spare more than a passing thought for where the beans came from or how they ended up in the break room—as long as the caffeine does its job.
But somewhere along the way, the coffee industry lost its direction.
The journey from plant to cup is too often marked by compromises—for both the planet and the people behind every bean. What satisfies a craving in the moment can leave a bitter aftertaste once you understand the true cost a single sip may have on our future.
At Lykke, we make coffee that feels as good as it tastes.
With our own farms and a conscious approach to production, we oversee every stage of the bean’s lifecycle—from harvest to roast. That means full transparency, fair conditions, and a climate footprint that stands up to scrutiny.
Good coffee. Good beans. For good offices.
Towards a happier future—with Lykke.
Lykke Heros + Brand Awareness
Part of the campaign idea was to interview and feature studios and office owners who integrate sustainability into their lifestyle or business approach. We called them Lykke Stars.
The set design integrates Lykkes iconic illustrations into their workplace/studio enviroments.
Social Media Posts
By combining humor with credibility, we create an engaging and memorable campaign that highlights Lykke’s unique selling proposition. We leverage our playful and colorful visual identity, using illustrations that reflect our journey from farm to desk, while offering creative and thoughtfully designed products that leave a lasting impression in the workplace.
The Landing Page
Office Mailings
The campaign involved designing bags that can be used in the workplace like lunch bags.
Lykke's iconic doodles are used in the form of colored patterns. Instead using Lykkes logo directly, a hint of the brand visual identity can make the product much more useble.
Creative branding & Concept development
Role:
Branding - process leadership - assets managment - 3D visualisation
Combining graphic design and 3D visualization to create distinctive and engaging brand experiences.
Visual explorations for adidas kids
Awareness. Social Media & Visual Communication
An engaging visual content that communicates important messages through graphic design and illustration.
With Awareness, I want to put the spotlight on the things that are easy to overlook. from National Caregivers Day, World Homeless Day and World Mental Health Day to Reflex Day and the many other days throughout the year that give us a reason to pause, learn and talk about something new.
Awareness doesn’t always have to be serious. It can be informative, playful, surprising or even a little unexpected.
Illustrations and motion design Explorations for visual communication
Exploring creative techniques to expand visual communication beyond traditional static graphic design.
About the Craft
My production process is built to be intuitive, flexible and easy to work with. I use advanced tools behind the scenes to speed things up, keep feedback simple and make changes easy along the way.
3D software and motion capture help us build a workflow that is fast, tweakable and ready to scale when needed. But the result should never feel technical. I keep the look hand-drawn, tactile and analogue, with a human feel that stays intact no matter how much happens behind the scenes.
Teenage Engineering Creative Concept & Motion
Developing engaging product communication through creative concepts, 3D visualization, and interactive animation.
Role:
Art Direction - Branding - Motion design - Concept development.
Animated films Motion Design & Storytelling
I create animated films that turn complex stories, processes and logistics into something simple and easy to follow. Animation helps us show how things connect, move and work together in a clear and engaging way.
It can be informative, playful, surprising or even a little unexpected — making complex topics easier to understand and more fun to explore.
Creative branding & Concept development for retail design
A short 3D animated concept clip focusing on retail and window design and its impact on the urban environment. In this project, I took on a wide range of roles, from designing the sets and the graphics, garments, and lighting to camera tracking, scanning, 3D modeling, animation, and sound design. These methods allowed me to explore retail concepts in direct relation to street interactions.
